CASE STUDIES

LinkedIn Status Updates

Did you know that the way you write your copy on LinkedIn will determine how much engagement you get on your posts? Rather than focusing on content that is ‘all about selling’ 100% of the time, try and put yourself in your prospective buyers shoes. What content do they WANT to read? Which types of content are they going to WANT to engage with? Sure, ‘likes’ and ‘comments’ don’t always equal business, but they certainly get your name noticed. The more consistent you are with your strategy, the more likely the right people are going to start seeing you as a person of influence.

Articles Posted on LinkedIn

An effective content strategy can give you the reach you need to be seen as a person of influence. Gone are the days where people solely rely on cold calling to win new business, and building a solid online reputation is key to attracting people to want to work with you. Put it this way… Would you rather work with someone who you can see is ‘on trend’ and talking about all of the right topics? Or, someone you’ve never heard of and has zero online presence?

These are results from working on a blogging strategy and after posting consistently, the rates of engagement articles get.

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Did you know that the way you write your copy on LinkedIn will determine how much engagement you get on your posts? Rather than focusing on content that is ‘all about selling’ 100% of the time, try and put yourself in your prospective buyers shoes. What content do they WANT to read? Which types of content are they going to WANT to engage with? Sure, ‘likes’ and ‘comments’ don’t always equal business, but they certainly get your name noticed. The more consistent you are with your strategy, the more likely the right people are going to start seeing you as a person of influence.