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Let’s face it, it’s easy enough to set up social media profiles for your brand, but it’s much harder to keep on top of everything and remain active and purposeful. The small matter of running your business often seems to get in the way of those best intentions of having a strong social media presence.

20 reasons Social Media Marketing is Important for your Business It’s hard to believe but there are a surprising number of businesses who still need convincing that social media marketing is important. When it comes to studies that show how many businesses...

Making the most of Hashtags on Instagram Most people know about hashtags and their use on social media. However, many people don’t really know how to use them. Worse still, they think they know but just make a hash of them (pun intended)... It matters too, because if...

5 Types of Social Media Content that Converts Let’s not beat around the bush here, there is an indisputable truth about any business that uses social media – they want a social media marketing strategy that converts. Regardless of what your business is, the ultimate...

The Difference Between Content Marketing and Social Media Marketing On the face of it, getting LinkedIn recommendations seems pretty simple and straightforward: Be good at what you do – You need to give the recommender good reason to recommend you; so you need to...

The Difference Between Content Marketing and Social Media Marketing Like anything these days, the world of marketing is full of a myriad of terms and jargon. To the uninitiated it can all get very confusing.  There’s social media marketing, email marketing and content...