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Once you know your ‘why’ for using social media or trying social media marketing, you’ll really start to see the benefits. Understanding how to measure and optimise performance is what’ll help you start to build success on social.

LinkedIn (as the name suggests) is all about making connections and forging links with others. As a professional network it is unrivalled, and with over half a billion users in more than 190 countries, it’s both the place to be and a platform that can be whatever you want it to be for your brand.

Twitter has had a tough time of it in recent years. There was a period when it seemed to be running almost neck and neck with the social behemoth that is Facebook. However, many commentators have been quick to note how it has seemingly failed to keep pace with those young whippersnappers, Instagram and Snapchat.

The short and simple answer to the question is ‘Yes!’ You should definitely post in LinkedIn groups. However, there are a few important things to remember. You need to provide value and not just see a group as an opportunity to post glorified sales pitches all the time.

There was a time when Twitter was pushing the early social media frontrunner, Facebook, all the way for pole position as the hot social platform for business. But – it has to be said – things cooled pretty quickly.

Building a LinkedIn network brings massive advantages and benefits. It can open up doors, create opportunities and help you to get plenty of business for your brand. This means that you need to master how to write a killer LinkedIn connection request.